As much as it’s fun to talk about how many sales we’re making, we need to address the reasons why you’re not making dropshipping sales. You may be making sales currently but there may be a time when they stop. With that said, this article is important for everyone out there. It is better to be aware of these reasons now so you can be prepared when the time comes. If you’re going through a rough patch, hopefully this article will give you the help you need to have complete success with dropshipping. Without further ado, let’s get into it!
What Are the Main Reasons Why You’re Not Making Dropshipping Sales?
Your marketing needs improved
I have said that dropshipping is mostly marketing and this is still as true as the first day I said it. It’s all about putting the right product in front of the right people. When you do that, sales will start coming in without any problem. Whatever platform you advertise on, make sure you know what you’re doing.
Let’s take Facebook ads for example. Make sure you’re testing multiple different audiences and ensure they are large enough. Fifty thousand is really the bare minimum to be honest. Learn copywriting to make your text persuasive. Hit your potential customer on an emotional level and this will increase your sales dramatically. Make sure the images or videos you are using are clean and crisp. Always present yourself as a professional brand.
When targeting on Facebook, go as broad as possible in the beginning. You don’t want to assume anything because Facebook will optimize for you anyway. If you narrow too much initially, Facebook will be forced to narrow you even further. This will result in a lower number of sales and worse performing ads overall.
Your Website Needs Improved
Neglecting your website is one of the main reasons why you’re not making dropshipping sales. Once you grab your potential customers attention enough that they click on your ad, now it’s time for your website to do the heavy lifting. Congruency is a big factor when it comes to making sales. Try and have a consistent message and design from your advert to the checkout page. Humans are naturally risk averse and they want to avoid scams. If you tell them it’s fifty percent off in the ad and they visit your store to see it’s now forty percent, alarms bells will be going off in their head. We want to avoid this at all costs because this decreases sales. Even our ad copy should be consistent with our product descriptions. If we are hitting one pain point in the ad, we want to hit it again on the product page.
Design is important and you should model other big brands and successful dropshipping stores. They have spent a lot of money to test designs so this way you know it’s working. Model color schemes and layouts and ensure it is appropriate to your niche as well. You want your audience to feel at home on your website.
Congruency is key
Congruency plays a big role in trust and copy, design, and marketing influence it too. Think about it from your customers perspective. They are taking a risk entering their credit card details into a website they don’t know anything about. With that said, you want to make them feel safe and secure. This can be done in a variety of ways. Include safe checkout badges on each of your product pages. It’s even better if you do so right below the “Add to Cart” button.
You should also have a “Contact Us” and “Track Your Order” page. These will help your customer feel at home and more comfortable with purchasing a product off your website. They will know that they can contact you if things should go wrong. Being able to track their order will also give them a sense of security as waiting can be stressful. Ensure you reply to emails promptly like a professional company. Empathize and treat them like you would want to be treated.
There you have it. These are the main reasons why you’re not making dropshipping sales. Hopefully after reading this you are now coming away with a new found sense of motivation and drive to succeed with dropshipping. Remember, we are with you every step of the way at MyDrop.Shop.