Most people are not making nearly as much money as they could be making. This is a disappointing fact that I want to change for everyone reading this article. Today we are going to talk about why everyone is dropshipping wrong and how we can do it right. To earn more money than the majority we have to do things differently than the majority.
The reality is most people are not as committed as they should be. They try to take shortcuts at every opportunity. Unfortunately, this leads to low sales and an unsuccessful store. These same people will then become frustrated and complain dropshipping doesn’t work. The truth is dropshipping does work just not the way they are doing it.
Customers are becoming smarter everyday and more are becoming aware of Aliexpress. As a result of this, we must improve our abilities and services if we are not only to survive, but thrive in the future of ecommerce.
Why Everyone is Dropshipping Wrong
Most dropshippers throw up a half cooked website in thirty minutes and think they’re going to make sales. While some of them may, it’s simply not sustainable if you want to grow a long term business. The truth is design and customer satisfaction matter. You only need to look at big brand stores like Urban Outfitters to understand this. If they are investing into the look and feel of their store you should too. While they may have a team of designers and you are only one person, you can still make a good effort.
You should put time and effort into your store. Imagine yourself as the customer and go through the buyer journey. Ask yourself what you like and don’t like about the process. Go back and improve on the weak areas and double down on the strong areas. In a lot of cases, what you think doesn’t matter actually does. This is even more the case in specific subsets of the population. Females tend to be more visually inclined which means you should pay more attention to detail here if this is your niche.
Want to know why everyone is Dropshipping wrong? Dropshippers simply do not know their customers. You should know your customers better than they know themselves. It sounds extreme but this is the reality. The best marketers know everything there is to know about their customers.
Even if they are not part of the niche, they take the time to learn all there is to know. When you know your niche, you can write like they talk and thus craft compelling ad and product copy to persuade them. They will feel an affinity towards you and thus trust you much more. Trusting customers spend more money than untrusting customers. You will also know what photos and color schemes resonate the most. Your ideal customer should feel at home on your store.
Dropshippers try to cut corners at every turn. They copy and paste descriptions straight from Aliexpress and use default images with white backgrounds. This may save you time but it will cost you a lot of money, believe me. You do not have to hire a team of designers right from the beginning but you would be amazed what can be done with a little bit of initiative.
This is the truth about why everyone is dropshipping wrong. If what I described sounds like you, it’s not too late to change. If you do decide to change your ways, I promise you will be more profitable in the long run. Take the time to learn the fundamentals now so you can reap the rewards in the future.