Facebook ads are the holy grail of dropshipping. They provide an avenue to create passive income that is scalable. If you don’t know what that means, it’s essentially turning on the money tap and not having to keep an eye on it. Today I’m going to be discussing how to use Facebook ads with MyDrop.Shop.
If you can conquer Facebook ads, you can do anything. It is the most powerful advertising platform on planet earth. Everyone is on Facebook and the potential is truly limitless. In this article I am going to give you a full proof plan to make your first sale with Facebook ads. This will not just work for getting the first sale. It will allow you to get a hundred and thousand sales too.
How to Use Facebook Ads With MyDrop.Shop – Getting Your First Sale
Ok let’s get into it. First things first you need to install your Facebook pixel on your site. This is easy to do but it’s a very important step. Without installing your pixel, you won’t be able to track sales made on your site.
Without this, you cannot build the most powerful audiences, lookalike audiences. These are highly relevant audiences based off a seed audience of people who have already taken an action on your site. Next you should start a campaign for website conversions. Each product you test should have a separate campaign. Within a campaign, we will be making multiple ad sets testing different interest targeting and creatives.
Next it’s time to turn our attention to the ad sets. Ideally you should try and make 10 ad sets for your product initially. With each at five dollars a day, this equals fifty dollars ad spend. You won’t be spending this every single day. The idea is to create a bunch of ad sets with a lot of variety between each. Not all of the ad sets will turn profitable but a few of them will hopefully.
I realise fifty dollars can be a lot of money to some people but five ad sets is the bare minimum you can use. The more the better as you are increasing your chance of success. This is essential to understand if you want to know how to use Facebook ads with MyDrop.Shop. Each of these ten ad sets will be identical apart from the interests they target. We are going to be optimizing for purchases in each ad set.
Start With Purchases
Some dropshippers recommend starting at view content or add to cart but this is a bad idea. We want to tell Facebook to find us buyers not people who are window shoppers. Next we are going to target worldwide and exclude Africa, China, Pakistan and India. We will also be using English (All) for the languages section.
For the interests section, each ad set will have one individual interest. Try to use a variety of topics. A good split is public figures, magazines and events. Make sure you cover as many bases as possible. Next, narrow by Engaged Shoppers. This will ensure we are getting traffic from people who want to buy our products.
Ideally our audience should be over 500,00 for each ad set. There is no upper limit as to how big the audience size should be. Start all your ad sets at 00:00 and run them indefinitely. Naming our ad sets properly will prevent confusion further down the line. We want to state our ad set budget ($5), interest & engaged shopper and also break even point.
This is the price you are selling the product at – how much it costs to buy from Aliexpress. When an ad set reaches the break even point without a sale, turn it off. Ideally a few products will make some sales. It is inevitable that some will not however. Continue to create new ad sets like the successful ones. Use audience insights to find high affinity interests to your successful ones already in use.
Think of it as creating a fleet of highly successful ad sets. Each is out there working as your sales person. After a few days we can also start duplicating successful ad sets and doubling the budget to ten dollars. This is how to use Facebook ads with MyDrop.Shop. If you follow this for each product you test, there is no way you can’t become successful.