You have an e-commerce shop, perhaps one that works with Dropshipping. That’s great! However, organic traffic that comes thanks to SEO strategies, and people from paid ads aren’t the only source of visitors and customers. In fact, you must keep in touch with those, to keep them buying your goods. It’s time to learn how to build a contact list for marketing campaigns.
The answer is one: e-mail marketing. Not spam, not bombing people with a series of random e-mails. We are talking about serious advertising, with content that interest the masses, and that will make them purchase.
However, not even the best e-mail structure and ideas will be profitable if you don’t have an extensive list of contacts.
Get it: only a portion of the list will convert in visits and an even smaller one in sales. You need something big.
So, how to do it? You are lucky, and about to discover the best strategies in the field to collect a bunch of promising e-mails.
1. The Easiest: Keep The Customers
These people have already bought in your shop. Maybe even more than once. The reason behind getting their e-mail in the signing-up isn’t only to inform them about the product. Instead, it is to make sure to give them reasons to go back now and then.
Forget about sending too many e-mails without necessity, which would keep them away from the shop. Instead, find groups within those clients and add them to specific lists, to mail in certain situations.
An example? When a product of the same category, or a matching accessory, has been released. It’s something that they will at least pay attention to, even if most of them don’t click.
Keep clients flowing into your lists automatically, especially stores that have too many of them. Categorize them, also in an automatized way if possible, and make sure that only relevant content is mailed to them. That’s the easiest way to build a contact list for marketing purposes.
2. The Exchange: Give Something in Return
For Dropshipping shop owners or anyone in the e-commerce business, it’s clear that some investment is necessary. Now, we aren’t talking about ads, which could be a great addition to your marketing strategy.
The focus here is to make your prospective customer provide his or her e-mail voluntarily. Offering newsletters may work for some people who are already interested, but doesn’t work very well.
What definitely attracts lots of people is to receive something in exchange. They will endure any e-mails that they may find unnecessary until they find out that your business is one to keep up with.
Among the options to offer, you could provide either:
- A discount to the first purchase by receiving a code via e-mail;
- A gift (which shouldn’t cost much to you) to those who sign-up;
- Free shipping for those who provide their e-mail.
These are only ideas, which don’t limit the possibilities of what you can offer your future clients. It all depends on what you sell and what is the expected conversion ratio for campaigns like this one. Now, let’s go to the last step on how to build a contact list for marketing campaigns.
3. Build Content, Offer via E-mail
You are no blogger, vlogger, or Instagrammer. We get it. However, these are the means of communication that your clients most certainly view on a daily basis. If they don’t show interest in the shop, that doesn’t mean their attention can’t be caught elsewhere.
What is the product you are offering? Find out what people usually want to know regarding what you sell. You can produce a series of quick videos, or posts, which only those who signed up will have access to.
One good way to understand what people want to know about the product is to use some free tools. With Google Trends, you can find trending products and themes. Use it to see what people have been looking for in connection with the goods you sell.
You’ll then create quick content and reveal only to those who are included in a list. It’s also possible to make it for a limited time, to instigate their will to experience something that is exclusive.
There it is. You’ll collect a bunch of extra e-mails, to which you can keep constant contact and offer new products.
In other words…
This guide has no intention to be a limitation. There are several ways of creating an extensive mail list, and more keep appearing in the modern world. The critical point is: no matter the strategies you choose, as long as they are working and bringing more contacts to your list.
Bombing and SPAM will never work, but specific targetting will and already does. When people receive e-mails with the content they want to read about, there is a high chance that they will at least check it.
The next point is the click conversion. Some will want to know more or are already decided to purchase the product. That’s when they will click in any possible links you left on the e-mail.
Now, the landing page has to be an excellent client magnet. They landed for a reason, and they shouldn’t be kept, but rather buy with the same impulse that made them arrive. If that happens, then the contact resulted in a successful sale, and maybe without any cost.
Such results won’t happen with the entire list, or at least that’s what any shopper should work with. Even so, it’s a critical part of the business and using the right strategies to collect customers is a must.
Keep your customers, call others to action by offering things in exchange, and attract prospective clients through exciting content. With these three steps, your conversion rates to e-mail marketing strategies will raise. Start making things work for your shop!