You learned how to create a marketing campaign and have hundreds, maybe thousands of clients receiving your e-mails. However, promoting your e-commerce business with a perfect letter isn’t enough. You’ve got to know how to create a perfect landing page for campaigns.
When the customer’s attention is yours, it will click on any link or button left on the layout. It’s a matter of great importance to make sure the clicks and visits will become sales. What grants a proper conversion rate is the landing page.
Some Dropshipping or any type of shop owners are lucky to design the landing pages properly. It may vary according to the niche you are involved in. Up next, the essential steps that you can follow to optimize the page to your clients’ desire.
1. The Power of a Great Headline
A perfect headline has to be short, but long enough to pass all the necessary information to the clients. It’s crucial to get to the point immediately, as customers may quit within the very first seconds if you don’t captivate them.
Maybe it won’t be possible to describe your products correctly without making a single wordy sentence. In that case, subheadlines can work great to give further instructions. Even so, the first sentence should be strong enough to make clients and prospects read one more.
A proper subheadline should go directly below the headline. Make sure the arrangement gives focus and calls attention to these first two parts. Once the first step on how to create a perfect landing page for campaigns is ready, let’s continue.
2. Place Images
Once you’ve thought about the sentences that will call the attention of the customer, it’s time to plan the layout. The first thing to help planning the design is to add images that can both attract the customers and help to sell the products.
The advantage of adding images is that the brain processes images much faster than text. That’s the reason why the headline has to be short, and everything else will do the rest of the job.
Still concerned about not adding too much information for the landing customers and prospects, don’t pick many images. A few images, of a large size, are ideal for building the visual content of your landing page.
As we are talking about E-commerce and Dropshipping shops, the photos should be of the products you want to sell. If you’ve done the marketing campaign right, the customer will most probably be of a specific niche.
A good strategy is to customize the picture. If it’s the photo of a product, use an image editor to add features that will highlight its properties. The faster the visual understanding of the visitor, the higher the chances of converting into a sale.
What else is necessary to create a perfect landing page for campaigns?
3. Keep it Clean
It’s normal that everything that you could insert looks exciting and appealing. However, from the clients’ point of view, it’s not how it works. All they need is essential information and pictures to enable them to visualize the products.
The point is not to prove how resourceful your landing page can be. It’s the portal that will lead to the page where there is a Purchase button.
How to do it?
Keep it clean. Use the hints given in the other steps with as minimum resources as possible. If you’ve done so, continue with what comes next.
4. Prove Value
The campaign e-mails are perfectly customized, the landing page has a powerful design, and now you need to make your prospects and clients feel safe.
Your specific niche sells online, maybe with Dropshipping suppliers that most clients won’t understand how it works. Therefore, it’s a matter of high importance to make them feel safe.
Giving every possible mean of communication to prospects and customers will show you run a serious business. Also, any links and proofs of excellent reputation, primarily if provided by other customers, will help in that matter.
Depending on the type of product you sell online, possible customers may contact your company. Leave at least an e-mail. A telephone number will be a great plus if you do have someone to take care of the calls.
You are about to reach the final step on how to create a perfect landing page for campaigns.
5. Can You Guarantee?
Besides all the possibilities regarding contacting your business, there are further guarantees you could give.
Do you use a shopper to act as your Dropshipping intermediary? In that case, you probably know what it has as a warranty to the plan you hired. Include all the possibilities, such as:
- Reimbursement in case of dissatisfaction;
- Replacement in case of a faulty product;
- Possibility of exchanging a product.
Make sure these guarantees are noticeable at your landing page, although they shouldn’t get more light than the headline or the images.
You’ve given the final step towards granting that your prospective customers will convert at a reasonable rate for good products. The next thing you should do is to create such a landing page for every different campaign you plan.
If you are still not sure, it’s probably because you still miss the importance of a landing page. The benefits of working on it, literally losing hours, are nothing less than more sales to your shop.
Your E-commerce needs marketing campaigns that convert, and the final step before the purchasing process is at the landing page. Customize yours, to every single campaign you plan to your products, and you will get people clicking.
You are ready to have a landing page that will direct excited and future customers to your web page.