Once upon a time, people crafted and sold their own goods. Then, some intermediaries started to sell what others manufactured. The world changed, and now people want to create a profitable Dropshipping store.
Within that business model, you can sell what others sell and distribute. The only thing necessary is to create a portal that will be the user interface, and it’s done. However, if it were so easy to be successful, everyone would do it.
In order to make your shop based on Dropshipping prosper, there is a lot you need to plan. Making it a profitable business, unfortunately, takes more than clicking a few buttons.
Next thing, you’ll receive tons of information in that direction,
1. Clean Means Conversion
The focus of any Dropshipping business is to convert the pageviews into sales, as much as possible. The first step on creating the layout of a website is to make it clean.
Of course, people are attracted to cool designs. However, it could be an interesting effect or arrangement, and that’s it. Let the client see the products and concentrate on them alone. If there is too much information, you lose two crucial things:
- The impulsiveness and, therefore, most of your conversions;
- The interest of a prospective customer.
Avoid the mistake of decorating too much your website. Unless presenting it as a piece of art is your goal, make it clean. You’ll want colors that are few and simple, little text to none, and what the client came to see.
Impress yourself and clients with a minimalist design, seeking inspiration for simple e-commerce stores. You’ll be astonished by the power of simplicity.
2. Essential Comes First
Confident that a clean design is essential to create a profitable Dropshipping store. It’s time to decide what few details and images you will add to the page. At the landing page, which includes both home and product pages, you should center on the priorities.
What these are can vary according to the niche. What are the customers most worried about? It could be:
- Means of Payment;
- Composition of products;
- Certifications the product may have and others.
If people don’t find out a piece of the essential information they are looking for, they will turn to the competition. Someone will do it right if you don’t, be sure of it.
Analyze other sites and discover what the clients are looking for, besides the product. It can be something very simple, which you may add as a block of text where they can see.
In any case, take a while to plan this part. You probably have a niche, suppliers, and places to advertise afterward. That is a crucial moment, that will define your profitability and the success of your Dropshipping business.
3. Recommendations Everywhere
With a clean design and carrying vital information on landing pages, people may trust your business. However, customers will pay close attention to a recommendation, for they are always afraid of losing their money.
Keeping the comments area on each product’s page is essential. However, that could be easily faked by any page, and clients are aware of it. The people buying on your website have already thought about everything you also did.
Nowadays, social web such as Facebook and Instagram reveal much of a business. If there are real people with profile and their exposed life commenting about bad things, that will affect your business. The same way, good opinions will always improve the chances of converting sales.
Therefore, keep not only clear icons of social media linking to the page’s profiles but also indicate positive feedback. Let people see what others have to say. If you are providing quality products, there is no reason to be afraid of doing so.
Include those in a way that don’t affect either the focus or the clean layout of the page. Whenever you implement one of the steps, make sure not to affect the others. You have prepared a page to make sure it will be profitable.
4. Everything You Do Must Be Optimized
No matter how aggressive your advertising campaigns will be, you can go organic too. There is not a higher conversion rate than those of people who are actually looking for the product. Most of the time, the latter means organic searches and not curious clicks on ads.
A good reason to focus on SEO (Search Engine Optimization) is that the algorithms are extremely directed towards user experience. Therefore, optimizing for the search engines is also an optimization to the users.
The steps mentioned above were a great step towards this moment. A clean and concise design with social media widgets has everything to do with SEO. If you’ve done everything right so far, don’t worry. You only need to keep going to continue your path towards profitability.
You can read our article on how to increase SEO ranking for your Dropshipping store.
There is no magic formula to guarantee your Dropshipping business will be a success. Period.
What there is, is the effort of an entrepreneur of the e-commerce world to make it work. When creating an online store, there is a lot to consider. Most people fail, copying the structure and ideas of competition and only lowering prices.
By following the steps of this guide, you’ll set up a full store that looks interesting to customers. You can expect the following advantages of applying this strategy:
- Much lower bounce rate;
- Higher conversion rate (more sales);
- Improved social web engagement;
- Improved SEO;
- Lower costs with advertisements.
Now you know how to create a profitable Dropshipping store. You have all the tools to plan it accordingly. With some time and effort, it will be online in a few days with all the items you first decided to add from reliable suppliers.
Your way to success has only begun.