There is a difference between a brand and a store. A brand is a store but a store is certainly not a brand. Today we’re going to discuss how to create a dropshipping brand. This will help take your ecommerce career to the next level. If you’ve been wondering what the next step in your business is, this is it.
The truth is you don’t have to start a brand straight away. Often times brands start organically and develop over time. You can start a brand whether you have a niche or general store. It will be easier with a niche store as you can develop an aesthetic and story with less effort.
How to Create a Dropshipping Brand
Brands will help you increase your profits immensely. When you brand your store and products correctly, you can charge much higher prices. Why? Because the perceived value is higher. Let’s say you take a generic towel from Aliexpress. It could be for any person in the world.
What do you think would happen if we branded it as “the best towel for weight lifters!” and added gym pictures and relevant copy? We just made a lot more money I can tell you that. The process of taking a plain towel and branding it as something special and lucrative will be the best decision you ever make. This can be done with any product under the sun and is essential info if you want to know how to create a dropshipping brand.
If you’re going to brand your store, you should do it right. Your store should have a certain “feel” to it. This goes for the color scheme and images you utilise as well. If you’re branding to attract college girls then make sure you use college girls in your images. If your product is for business men, make sure you’re using a message that resonates with them. Think money, power, status, and respect.
Don’t forget about your social media pages either. This is vital if you want to know how to create a dropshipping brand. These are often the front lines of your brand. Your Instagram page could be the first exposure a customer has to your store. You want to make sure you leave a good impression. The goal should be to make our customers feel part of something special. When we do that, they will be willing to pay a premium to be part of our exclusive club.
This is harder to do with a general store as each product is not related. My advice would be to turn be a separate niche store around your winning product. This way you can increase your brand and conversion rates along with it.
Another big feature about building a brand is storytelling. We all want to know where our product came from and the meaning behind it. Customers don’t want to know their product came from a random warehouse in which there are a million other carbon copies. Customers want to know the message behind the store. If the brand message speaks to them on a fundamental level, they will be much more inclined to buy from you.
If you’re doing dropshipping right your customers should not know you are dropshipping. This is the truth a lot of beginners don’t know about. Now you do and so you will be ahead of everyone else.
Your store should appear as professional as any other big brand. It should have professional looking photos and design. This will increase customer trust and loyalty. Ultimately this will mean a greater return on investment. If you wanted to know how to create a dropshipping brand, now you have your answer.