Believe it or not, that’s necessary even when you sell useful or unique products in your E-commerce store. The price doesn’t matter if the customer is not capable of perceiving the intrinsic value. You need to make it evident and appealing at the same time. The client will then recognize how important it should be to buy the product thanks to such strategies. By using them, you’ll learn how to add value to your product in e-commerce.
The result? Profit.
Fortunately, there is a vast variety of strategies that you can use. They can work as an aggregate, as it’s almost impossible to exaggerate in trying to improve your product’s value.
Following next, you’ll find some of the most efficient strategies to apply to every single item in your Dropshipping store.
1. Make Your Product Sell
Counting with luck to let a product sell by itself isn’t a business strategy. Instead, working the way towards a profitable e-commerce page makes a difference. No matter how popular a product is, a Dropshipping plan demands extra effort to sell through YOUR shop.
Let’s take a look on how to make a product appealable at your page.
1.1 Know Your Public
What is the audience interested in? What do they need? Why is this product relevant to them?
All these questions lead to one solution: the final customization of your product’s description and introduction at the website. If it’s not a unique product, other e-commerce portals are selling it. Being different is crucial.
When describing the features, focus on what is useful about the product. Everything else regarding the appearance, style or how modern it is can be at the bottom of the page.
1.2 Tell the Benefits
Don’t assume everyone is aware of the benefits of the product. The reasons why a prospective customer is considering to buy the product always vary. Therefore, you should always find every single positive aspect regarding the product. Detail them, in a way that it’s easy to read and to absorb the information.
Find out more about how to write proper product description on the internet. You are ready for the next step on how to add value to your product.
2. Create a Video Advertising the Pros
From kids reviewing toys to adults unpacking their latest mobile devices, people promote everything through videos. Instead of merely searching on search engines, people type what they are looking for in Youtube. Believe it, this common tool of entertainment is part of how to add value to your product in e-commerce.
Now, if these videos platforms are where your public and prospect customers go, why not invest in it? The best way to do so is to create content that people want to watch for a few minutes. Keep the unnecessary talk aside and focus on the content.
In this case, the content is every pro in using your product. Make sure it does prove to every possible client that they would be missing an opportunity without it. A good review will make the product noticeable, which is when a link to your page becomes useful.
Anyone can get a camera which records videos in HD and its variations. The presentation is essential for both the person and the product. To guarantee that, the most vital asset is an excellent camera.
2.2 Prepare the Script
The video has to be a summary of the most critical points users should be aware of. With a proper script, it’s possible to create a structure and follow it during the recording. That way, you avoid spending too much time in the edition and makes a very straightforward video.
Include mentions to the e-commerce website where they can get the product. It would be a good idea to add some discount.
2.3 Upload to Youtube and Link
There is no doubt as to the importance of Youtube. It’s not the only platform available to upload videos, but it’s definitely the most common. Your clients will most certainly look for reviews and info on Youtube, so that’s where you should be.
Create an account, set basic info such as picture and details about the channel, and upload the video. Now, make sure to highlight links in the description and add to the video as Youtube cards. That way, you increase the conversion rate from those who enjoyed the video.
3. Promote Your Page Through Social Web
The third and last part isn’t about promotion. For any e-commerce website, advertising the page should be an obvious step. Instead, the focus will be on organic traffic.
In order to get views and attention to the page promoting your e-commerce, another advertising campaign could be useful.
So, what to do?
3.1 Create Pages Everywhere
Use Instagram, Facebook and any other social media where possible customers could be present. Create specific pages to advertise your products. A good strategy is to have a page for each niche of products, to keep the focus.
3.2 Add Media and Be Consistent
Add pictures, videos, and thumbnails of the videos you created for step #2. Texts aren’t going to draw any attention, so only use it to give the final call to your website.
Keep posting, and make people interact. Call them to comment, mark and notify friends. The more people engaged, the better the conversion rate.
It’s a really easy process to set up your own Dropshipping store. However, it won’t be enough to profit. Instead of counting with luck, having a basic strategy to feature your e-commerce is a good idea. You can finally draw your own way to add value to your product.
You are now aware of how to add value to your product in e-commerce. The amount of investment of both time and money depends on what you think is worth using. There is always room for expansion. However, it’s essential to keep track of the possibilities of your Dropshipping business.
Use all the possibilities of social media and appeal to your customers. Describe the product directed to their needs, and you’ll have both their attention and their cash.
Finally, you can also learn with the DONT’s in the world of e-commerce.