Dropshipping is a business model and there are a few skills that go into making a truly successful dropshipper. Today we’re going to talk about the dropshipping talent stack. This is what’s needed to go to the next level. After you have a good grasp on these skills you will be a force to be reckoned with.
Imagine these skills like a cake ingredient list. To make a delicious cake, you must have all the ingredients. A delicious cake in this sense is a highly profitable dropshipper. When you know these skills well, you will have no problem earning a fulltime income online. These skills are never going out of fashion and they are becoming more in demand as each day passes by. Without further ado, let’s get into it.
The Dropshipping Talent Stack
Copywriting – This is the skill of writing words that force people to take action. In terms of dropshipping, this is forcing people to whip out their credit card and buy. When I say “forcing”, I don’t mean it literally. I mean that our copy is so persuasive, they simply have no other choice but to buy. Good copywriters are tremendous at getting people to do what they want.
When you understand copywriting, you understand sales. This means you know human nature and thus you can capitalise on it. Good copywriters know that human beings are inherently greedy and lazy. This means they want to make more money in less time. Human beings also want to become more beautiful and popular too. If you can convey these desires in your copy and place your product as the solution, people will be begging to buy from you. Copywriting is an essential ingredient if you want to master the dropshipping talent stack
Marketing – Marketing is a broad term but when speaking about dropshipping, we mean finding a perfect niche and selling them suitable products. To do so we must also understand branding. This is all about creating content that tells a story to which our audience can relate to. When our audience can relate to our story, they will feel an affinity and want to buy from us.
Marketing is knowing how to get your brand message across to the right people. A good marketer will try to sell a NFL jersey to an NFL fan, not a NBA fan. They know the NFL fan is much more likely to buy the jersey.
Paid traffic – This is a skill individual to each platform but the principles remain the same. We should target specific groups of people interested in our products. We can also retarget them as they will be much more likely to buy after being exposed to our product.
Facebook advertising is the king for dropshippers right now. Knowing how this plaform works is a highly profitable skill in itself. Everyone is on Facebook so it’s the perfect place to market your products. The key thing to remember for Facebook ads is to keep the user in mind. We need to make our ads enjoyable for the user. When we do this, Facebook will like us and be more inclined to show our ads to a larger group of people.
You should also keep your audience wide. Facebook narrows your audience regardless so it’s important you do not narrow excessively in addition to this.
These are all key skills to master if you want to embody the dropshipping talent stack. Once you have mastered these skills, dropshipping will be as easy as pie. These skills make up the vast majority of dropshipping. Other dropshippers will be envious of your abilities if you can write killer copy, market well, and you know paid traffic like the back of your hand.