So you have decided that dropshipping is the business you want to get involved with. I would say congratulations and welcome aboard! Before you start making money online you need to know how to choose your dropshipping store niche. The question is what niche are you going to choose? Wait, you don’t even know what a niche is?
Well, a niche is a specific group of people centered around a theme. For example, basketball fans are a niche. College basketball fans are an even smaller niche and Stanford basketball fans are an even smaller niche than that.
Now that you know what a niche is, it’s time to choose one. There are a seemingly infinite number of niches to choose from so what makes a niche good or bad? Well, we’ll touch on the key factors to look out for when selecting a niche very soon.
Before that, I want to talk about general stores. General stores are basically stores without a specific niche. You could sell basketball shoes and dog phone cases on the same site. There seems to be a split among dropshipping experts that recommend either niche stores or general stores to begin with. From my experience, niche stores seem to be favored and I would tend to agree with this sentiment. This could always change though and I’ll be sure to let you all know in that case.
Key Factors to Know How to Choose Your Dropshipping Store Niche
This is a big one. If the people you’re selling to don’t have money you will make few if any sales. They are going to be way more concerned about paying their bills than whatever you are marketing to them on Facebook. If your niche has plenty of spare change, you’ll have a much better chance of success. They’ll have no problem spending money on your cool products. Try to think of your niches average income. Golfers tend to be older and wealthier than college girls. This is just common sense but common sense isn’t that common these days. This goes for location as well. If you’re trying to target people in a third world country they may not have the income to pay for your products. However, if you target people in a wealthier country, there is a much better chance they’ll buy your product.
Passionate people will buy products they are passionate about. It is so much easier to sell to someone who is obsessed with a subject than someone who is only “meh”. Extremely passionate niches are ones like religion (Christianity, Judaism, Islam etc), Politics (republicans, democrats, feminists, socialists etc). There are also passionate niches such as environmentalists, minimalists, and survivalists. All of these niches may not have tons of money but there is a trade-off with these factors sometimes. Passionate niches will see your product on social media and immediately think “Omg I want that!” It’s not too long after this thought that you receive a notification saying that you’ve made a sale. Find a niche with passion and you’ll find no problem selling to them.
Presence on Social Media
The niche you’re trying to sell to must be present on the platform you’re marketing on. This is key to knowing how to choose your dropshipping store niche. If there is no one home your knocks are going to go unanswered. Most people are on Facebook so that’s your safe bet. However, your niche may be more active on another platform. Pinterest is 70% female which could mean your product sells well there. If you’re trying to sell products to people who don’t use social media, on social media… Well, you do that math. People who are always on social media are an even better bet. Maybe there are lots of active Facebook pages and groups. Find out where they hang out and how you can target them.
The Riches Are in the Niches
If you’ve found a group of people who have lots of disposable income, are passionate and they’re on social media then you’ve basically struck gold. From there it’s all about finding successful stores and re-engineering their success. Find out what makes them tick. Learn their likes, dislikes and what keeps them up at night. Now you’ll know exactly how to market your products to them. Sounds like a pretty good plan to me. I hope you enjoyed this article on how to choose your dropshipping store niche!