People like to overcomplicate dropshipping. The truth is it isn’t that hard. Today we’re going to talk about how to make dropshipping easy. Of course it is going to seem hard when you look at it from above. It seems like a monumental task. The trick is to break it down.
We are running a business right? How much money do we want to make? Let’s say $1000 profit a month. That’s a nice easy target to aim for. Of course we will be setting higher goals once this is achieved.
We should think big in the long term but small in the short term. This means we aren’t setting false expectations for ourselves but we aren’t selling ourselves short either. This is essential to understand if you want to know how to make dropshipping easy.
How to Make Dropshipping Easy
So we have said we want to make $1000 profit a month. Considering the average profit margin is 25% we need to make $4000 in sales. You can read more about this in yesterday’s post here.
$4000 in sales a month is definitely achievable with the right mindset and guidance. To make $4000 a month we need to sell $134 of product per day. It’s not looking so hard suddenly now is it?
How many products we need to sell depends on the price of your products. If your product sells for $67 you only need to sell two of them per day. If your product sells for $33.5 you only need to sell four of them. The math is simple when you break it down.
This isn’t even considering upsells and cross sells to increase average order value. We can’t forget email marketing to increase our customer lifetime value (LTV) on the backend. We’ll forget about these for the meanwhile to keep things simple. This is how to make dropshipping easy. People get intimidated when they see big numbers. When this happens they are really sabotaging themselves.
Let’s now think of the dropshipping process. A customer is scrolling Facebook and they see our ad. They like the look of our ad whether it was because of the creative (image or video) or the copy or both. They then click our ad and are brought to our website product page.
From here they can read more about the product and see more images of the product too. At this point they are allowed to click the “Add to Cart” button upon which they are taken to checkout. Here they enter in their credit card/paypal details and shipping information.
Finally they click “Buy Product” and the shipping process is put into gear. This is essentially the customer journey when dropshipping. Think of it like a flow diagram used in high school. To get to the next stage they must pass through the prior stage also.
Our customer can fall off at any stage so it’s up to us to make each section as good as possible. If customers are always adding to cart but failing to complete checkout, this is a sign we are doing something wrong here. The truth is we need to keep our customers interest throughout the whole journey.
If we do that, we’ll receive an order and money to go along with this. If we repeat this process multiple times and scale it we will have a healthy, functional business. This is how to make dropshipping easy.
Turn each goal into a simple step-by-step process to get there. Anyone can start a dropshipping business if they work hard enough and learn from the right people. The great thing is you’ve come to the right place to succeed.