Now that you are in the business, it’s time to learn how to prepare a shop for worldwide sales.
The main advantage of starting a Dropshipping business is the possibility to send products to anywhere. You can basically import products with an intermediary such as MyDrop Shop and let the money come in as foreign customers purchase to their country. No more worries and headache with logistics.
As the destination changes, also the culture, the language, and other crucial aspects are different for varied customers. Fortunately, information is also globalized, and the technology allows full integration between two very different cultures.
Without further ado, let’s continue. You have to prepare a shop for worldwide sales before launching it to the world.
1. Speak Their Language
Billions of people may understand at least the basics of English. Is that enough reason to use only it as the language on the website? Even if the level of your customers’ knowledge allows them to understand the description, you are not captivating them.
You are a shop owner and not a master of languages. However, there are proper alternatives to establish the multilingual possibility in your Dropshipping shop:
- You use an automatic translator tool and hope it works well;
- Hire freelancers on specific platforms, to translate to their language; or
- Purchase a Dropshipper plan that has the multilingual function.
Whatever your choice, make sure it’s the best one you can afford. That kind of connection with a customer is beyond a small investment, and you should pay attention to what they need to feel comfortable when shopping.
With this first hint, you’ll start to prepare a shop for worldwide sales.
2. Optimize Delivery
Customers want a fast service not only when they are accessing the pages, but also to receive their order. There are a lot of cheap options, which may also take too long to arrive at a client’s house. Most probably, this is a one-time client that will look for a quicker service among the competition.
What to do?
Balance the options: Leave the possibility of a quicker delivery for those countries to which it’s possible. Also, when picking your Dropshipper, check what the types of delivery services are and how their logistics system works. That way, you make sure you are selecting the best option. You are paying for it, both the monthly subscription and with the reputation of your shop.
Sales to other countries and continents will expand your profits. However, within that vast horizon, you have a higher demand for fast and qualitative services. Let those who want to pay more to get the best possibility.
You can check for specific guides on what customers value the most.
3. Keep an Eye on The News
While you can read or see news of the entire world in every possible channel, you won’t be able to know about the essential details to your business.
There are political and economic matters that do influence but happen quite rarely. Instead, what drives the sales and purchase impulse of customers is what is trendy in their country?
How to discover what they are currently looking for? What about what will become famous or sell like water in a few months?
You can try a few channels and tools. A very useful one that is free and checks what is trending anywhere in the world, or worldwide, is Google Trends.
In fact, you can discover how to use Google Trends to find products to sell. Adapting filters to check what people have been looking for, you can adjust your Dropshipping shop to particular localities.
But what about what will become efficient at sales and your competition doesn’t know yet? Well, there is a bunch of luck involved, but Google Trends also offers to check in real-time what became trendy just now. That’s an excellent opportunity to check what meets your product niche.
Let’s keep going!
4. Donate and Spread the Word
It’s not unusual that stores and companies give their products to people to review them. That’s a known strategy to advertise a product and/or a brand, but what is its use to prepare your shop for worldwide sales in Dropshipping?
Indications from people from the same country, who received the products and gave positive feedback, are the utmost level of recommendation nowadays. People can produce complete reviews on Youtube, which will end with an indication of the product and where to buy it.
Also, Instagramers can publish pictures using the product with a link to direct purchase. That’s also an excellent opportunity to establish partnerships with influencers around the world.
That way, people will eliminate most of their worries, such as safety regarding means of payment and receiving the product. At the same time, they will be under the influence of the positive feedback and the recommendation of someone who has a reputation on the web.
Donation may sound like losing money. However, it’s crucial to consider two things:
- The outcome can be a lot of new customers and sales, if you do everything right and has a good product;
- You can skip payments in case the gift itself is the consideration your partner receives to talk about the product.
With that insight, you are probably at least wondering which strategy to use. If you can, apply all of the strategies and see your profit raising like never before, selling to people from every possible country.
Dropshipping makes online sales much more comfortable, not to mention the possibility to sell to people anywhere without any worries. To adapt the website to each country, you have got a few things to consider.
Apply the given strategies, and your shop will be prepared to perform worldwide sales.