When to Change Dropshipping Niche
This article is not about quitting dropshipping. It is about when to change dropshipping niche. The reality is some people have success with their niche right away. Others may take a more than one trial to get it right. It is important to be aware of this before entering into dropshipping. If you are aware of this reality, you will be much more likely to persevere.
A niche is a small subset of people who are passionate or interested in a topic. A niche could be a religion, marathon runners or nineteenth century art fans. Anything you can think of can be a niche pretty much. That doesn’t mean you should pick any random niche you can think of though.
A good niche for dropshipping should fulfil three criteria. The people who make up the niche should be passionate, have plenty of disposable income, and should be on the platform you are advertising on. If your niche fulfils these criteria, you will be much more likely to find success.
However not every niche works out as planned. You may be forced to change niche on occasion if you don’t make enough sales. Sometimes a niche you believe to be good isn’t as good when tested in the trenches. This is why it’s important to know when to change dropshipping niche. Knowing this information could save you tons of time and money.
When to Change Dropshipping Niche – The Truth
You should change dropshipping niche when you have run out of good products to test. What do I mean by this? Well, when picking a niche you should first find all the products you want to sell on your store. These are products you think your niche would like and would be willing to pay for.
You should change niche when you have tested all the products you thought could be successful. I would recommend finding at least 10-20 potential winners before selecting a niche. This gives you good room for manoeuvrability should your niche surprise you. Remember to pick products that your niche wants, not what you like the look of. This is a big obstacle beginners stumble on.
They forget to do their research on what their market actually wants. Let’s say you are in the dog niche but are not a dog owner. You believe that dog collars are the best thing to sell on your store. What if in reality dog owners are worried about dog bowels instead? I’m not saying this is true but this is an example of what happens.
You Need to Do Research
To prevent this, you need to do your research on your niche. When you do this correctly, the chances you will have to change niche will be decreased dramatically. This is because you will not enter a niche without being confident it will work.
So the question of when to change dropshipping niche is clear. You change dropshipping niche when all potential winners have not produced the wanted results. Changing niche will be more common in the beginning of your dropshipping career. As you progress and grow as an entrepreneur, changing niches will become less of an occurrence.
Don’t be disheartened if you have to change niche. It’s important not to get too emotionally attached to your products and niche. If it isn’t working, it isn’t working. You must look at things logically in business. When money is involved, emotions must come second. There is no point losing money consistently on a store due to stubbornness. You’re better off switching niche and trying again than throwing money down the drain. The important point to remember is to change niche but don’t quit altogether.