Anyone can build a store but few people can get around to building a dropshipping brand. This is where the real money is at after all. You see, we human beings love stories and we want to connect with something bigger than us. That’s why big brands like Nike do so well. Everyone wants to connect with that brand because of what it symbolizes.
It’s cool, hip, funky, whatever you want to call it. This “halo effect” doesn’t stop at big brands though. You too can get a piece of the pie with your dropshipping store. All you have to do is market yourself in the right way. If you do this correctly you can stand out from all the other mundane stores out there. Here are some of the top reasons to build a brand:
The Reasons You Should Be Building a Dropshipping Brand
Customers will be more attracted to you – As I said people want to be sold a story. They want to know what you stand for and what you stand against. They want to believe in something bigger than themselves. You can attract a loyal following if you do this. Loyal followers equate to big bucks.
You can charge premium prices – When you build a brand you can charge more than everyone else. A simple bracelet can be turned into a bracelet with deep meaning and connection. This can make your profit margins way larger than they would have been previously. A $7 bracelet can turn into a $14 one with the right branding. This will give you more room to grow your business.
Now that you know how important a brand is, how exactly do you go about building one? I was just about to get to that. Since you asked so nicely I’ll tell you.
You need to have a message. What do you stand for? Whether it’s for cool skateboarders or fresh basketball fans, find it. This will attract your ideal customer and repel everyone else. That’s fine though as you’re not trying to build a Walmart.
Find Your Aesthetic When Building a Dropshipping Brand
Find your aesthetic. You want your store to have a premium feel to it. It shouldn’t look like a classic dropshipping store. It should look more like a big brand store like urban outfitters. Big brands equal big cash after all. All your Instagram photos should a similar filter on them. This will give your page a cool look to it. Try to remain consistent. If every photo looks different it screams “amateur”. You don’t want to be an amateur, do you?
Make sure you’re building a dropshipping brand correctly. Do this by using the same voice for all your ads and captions. Heck even the same emojis. Now I’m not saying to sound like a robot. I’m saying to stick to an overall message. The goal should be for your customers to always remember the name of your store. They should be showing their friends how cool it is. It should be a status symbol to own your products. This is how you win with dropshipping in the long run.
Even if your only testing products on a general store a brand can still be built. Once you successfully find a winner, build a separate store for it and market the hell out of it. This will increase your ability to connect with your audience and ultimately drive more sales.
Building a brand should be the goal with dropshipping. You won’t get far if you’re hoping to make bank without putting in any work. Building a brand is what differentiates the big winners from the small winnners. Try to emulate some of the brands you look up to. Give off a vibe that will make people want to whip out their credit card and buy. This is why building a dropshipping brand is so important.