Dropshipping isn’t as complicated as some people make it out to be. That’s because they don’t know these dropshipping success secrets. It’s not a get rich quick scheme either. Theoretically anyone can do it but not everyone will. You and I will certainly be making the most of this incredible opportunity. It has never been as easy to dropship as it is today. Even ten years ago, the technology was much less developed. With that said, it would be a shame to put this opportunity to waste.
Before we dive head first into dropshipping, I thought we could discuss some well kept secrets in dropshipping circles. I don’t like keeping secrets to myself though so today we’re going to blow the lid on the whole operation.
Dropshipping Success Secrets – Opening the vault
Marketing – I’ve said it before and I’ll say it again. Dropshipping is ninety percent marketing. This may be surprising to some, but marketing is the fuel that drives your store. It’s what brings customers through your door. Without customers you won’t make any sales and the rest is history.
Success comes when we put the right product in front of the right people. Who is the best market to sell to? A market that is hungry. When you sell to a hungry market, you will never go broke. What is a hungry market? A group of people which frequently buy products, use social media and, are passionate. When you find a combination of those three, you’re onto a winner.
Once you find this kind of market, finding the perfect product is the easy part. Always put market before the product. There will always be another product but good markets are few and far between. Products come and go with trends but a group of hungry people will always be hungry. You get the point.
Reengineer Success – This is one of the key dropshipping success secrets. You don’t need to reinvent the wheel. Remember what Pablo Picasso said, “Good artists copy, great artists steal.” Now I’m not telling you to steal anything word for word. That will get you in trouble. I’m telling you to model what’s already working.
For example, if you see every big store is using a similar layout, why not copy that layout? These big brands have probably tested it with lots of money and came to this conclusion. Save yourself time and effort by using what already works. If you keep seeing an advert on your social media, it means it’s working. You would not be seeing it everywhere unless it was making them money.
That means whatever they’re selling is persuading a lot of people. Study the styles of adverts that are working and reengineer them. What do they all have in common? What do they do well? What can you improve upon. If you answer these questions you will be much closer to success.
You should model successful stores and brands but don’t be afraid to put your own spin on it. Set yourself apart and make your individuality known. This will cause others to be attracted to you. As always, test everything and stick to what’s working.
Failure is Good – Every good business man I know has a unusual relationship with failure. Most other people I know do not. A successful person knows each time they fail, they are getting closer to success. An unsuccessful person fails once, gets discouraged and quits.
If your first idea fails, do not quit. You must persevere and try again. Your chances of success are much higher the second time around. This is because you can take everything you’ve learned from the first store and channel it towards your new pursuit. This is one of the essential dropshipping success secrets.