You need to get some eyes on your products if you want to know how to advertise and make sales dropshipping. Not just any eyes though. We need the eyes of people who are going to be interested in your product. We need fans of the niche you have selected in other words. This is called targeted advertising and it is very effective. As mentioned already the top 2 ways to sell your products with dropshipping is through Instagram shoutouts and Facebook advertising. Instagram shoutouts are much easier to get started whereas Facebook can be a little tricky due to all the moving parts. With that said, let’s start on Instagram shoutouts:
How to Advertise and Make Sales Dropshipping – Instagram Shoutouts
The aim of the game here is to find pages related to your niche like we talked about already. To get shoutouts, follow and DM the owner of these pages. Don’t bother DM’ing any pages below 50k followers. They simply don’t have a large enough audience. You should bulk DM as most of them will not reply so it really is just a numbers game. When one replies, the next step is to check their engagement rate. Unfortunately a lot of people buy followers and artificially inflate the size of their pages. To combat this visit Phlanx.com and check out their Instagram engagement calculator. Anything below 1% engagement is poor and should be avoided.
If their engagement is good the next step is to negotiate a price when asking how to advertise and make sales dropshipping. When you’re just beginning don’t pay anymore than $30 per post. You don’t want to spend too much money before you know a product actually sells or not. Ideally you want to get a post and a link in bio directing potential customers to your product page. Instagram stories are also another option. Every Instagram influencer will have different payment structures but the big thing is don’t forget to negotiate. If you never ask you will never get.
Once you’ve had a shot at Instagram, Facebook is the next one up. It’s more complicated and you could write a small novel about it to be honest. Despite it being complicated it is very popular. The reason being is that it can allow for more “passive income”. This essentially means you gain money without doing any active work. Sounds awesome right? It is!
There are many different tactics to follow depending on what expert you ask. Like anything it is about trial and improvement. The safest way to start is with a $5 spend per ad. Facebook ads can take up to 3-5 days to optimise and turn profitable. You may not like to hear this, but you’re going to have to be patient and see what happens. There are some killer step by step YouTube tutorials on how to set up your Facebook ads correctly. I would recommend checking them out.
Once you find a product that is turning a profit (after product and ad costs) you can begin to scale. This means you should duplicate the ad set and raise the budget to $10. Don’t fiddle with a winning adset! If the ad continues to be profitable you can keep increasing the budget. Facebook is the key to knowing how to advertise and make sales dropshipping.
It’s all about putting the right product with the right offer in front of the right person. Once they are all lined up there is nothing stopping you from making a killing. An important part of your ads will be your ad copy and offer. Make sure these are appealing. For the ad copy ensure it tugs on their emotions and addresses the USP of the product. Remember to use benefits over features as well. The offer you make should be enticing. “50% off today only” is a lot more appealing than “10% off”. Put yourself in the customers’ shoes and ask “Would I buy this?” With dropshipping we are going for the impulse buy. You want them to purchase your product right now, not tomorrow. Thank you for reading this article on how to advertise and make sales Dropshipping.