Facebook ads are a tricky subject. Everyone wants to crack the algorithm and today we’re going to do exactly that. I’m going to teach you how to have success dropshipping with Facebook ads. There are a number of reasons why people want to succeed with Facebook ads.
Scalability – Facebook ads allow you to scale when done right. This means you can go from spending $5/day on ads to $1000/day. The more you spend on ads the more sales you will make ideally. As long as you’re profitable, you can continue to increase the overall amount you take home at the end of the day. Scalability will ensure you can continue to grow your store to reach more people. This idea can multiply your profits ten, one hundred, or even one thousand fold when done right.
Passivity – With Facebook ads, you can earn passive income. This essentially means you can earn money while you sleep. Without actively working you can earn money regardless. This is where Tim Ferris’s popular book The Four Hour Work Week came from. Everybody wants to earn passive income because it means you can earn money without working. People inherently want to do less work for more money. Succeeding with Facebook ads will allow you to do this basically. Even better, you can outsource your Facebook ads to a marketing agency to make your dropshipping store completely passive. This means you could be sitting on a beach in Barbados earning money from your dropshipping store. Sounds great, right? It is amazing!
How to Have Success Dropshipping with Facebook Ads
People fail with Facebook ads because they do not understand the algorithm fundamentally. Now we’re going to talk about the algorithm and how to give it what it wants. Facebook cares most about it’s users having an enjoyable experience. This means our copy and creative (our ad essentially) must be enjoyable for the user.
If our ad is unattractive or unsuitable for our audience, Facebook will stop showing our ad and our costs will also rise. This means we will be paying more to acquire a customer and our profit margin will decrease along with it. Without it’s users, Facebook would not exist. It wants its users to have a great time on the platform.
What Facebook Cares About
Facebook cares about making money secondly. It is a business after all. This means it wants our ads to make sales so we continue to spend money on Facebook ads. This means Facebook will try to show our ads to the most suitable people for it.
You must remember this to truly know how to have success dropshipping with Facebook ads. This brings me to Facebooks third priority. Facebook wants to make its advertisers (us dropshippers) to make more too. If Facebook can give it’s users an enjoyable experience while making money and making us money, it will be very happy.
This means our ads must be appealing so our customers leave good feedback. When our ads are good, Facebook will show them to more people at a reduced cost. This is very good news for us. Put yourself in your customers shoes. You do not want to be spammed by unattractive ads while you are relaxing.
No, you want to be shown highly relevant and appealing ads. With that said, make sure your ads are high quality. Do not mislead your audience as this will give you bad reviews. Try to use appealing images and videos.
In the vast majority of instances, videos are better. The ideal situation is to hire a video editor to make you a compelling and attractive ad that you users will love. This is how to have success dropshipping with Facebook ads.