Yesterday we covered the Behemoth that is Facebook ads. Today we will be covering its younger brother, Instagram shoutouts for dropshipping specifically. Instagram shoutouts are recommended for beginners. Here are some of the main reasons why:
Ease – It is much easier to set up a profitable shoutout than a profitable Facebook ads campaign. There are far fewer moving parts which mean a beginner won’t feel overwhelmed. There are less risks for big mistakes to be made. Don’t worry, I’ll be outlining the whole process later in the article.
Data – To really make Facebook ads work, lookalike audiences (LLA) are the way to go. To really make lookalike audiences pop, you need to get one hundred purchases. What’s the best and cheapest way to get one hundred purchases? A lot of people would say Instagram shoutouts.
Of course a lot of others would say to go straight to Facebook ads but it’s entirely up to you. The risk and learning curve is probably higher with Facebook though. Once you have one hundred purchases you can create lookalike audiences based on your customer data. Facebook will create highly targeted audiences based on this data. This increases the likelihood they’re going to like your products and buy them!
Just because Instagram shoutouts are good for beginners doesn’t mean they can’t be highly profitable though. Plenty of experts use them as well. The trick is knowing how to use shoutouts properly for proper profits! Here are the steps you take to get started with Instagram shoutouts:
How to Get Good at Doing Instagram Shoutouts for Dropshipping
You first need to do outreach and lots of it. You’re basically going to have to direct message every influencer page with over 50k followers in your niche. You need to DM them all because the majority probably won’t reply. It’s a numbers game at this stage. To save you time and energy craft a killer message and paste it into all the accounts. Start it off with something like “BUSINESS INQUIRY”.
This will differentiate you from all the others direct messaging “hi”. You’ll look like you mean business basically. Ask them what their prices for a trial shoutout are and state you want to build a relationship with them if successful. This should get their money making salivary gland tingling.
Once you’ve sent the DMs it’s just a matter of waiting but continue to make moves. Keep looking for more pages to message and don’t stop. There will always be more pages so don’t give up! If you get a reply it’s now time to negotiate. This is where Instagram shoutouts for dropshipping becomes fun.
In a perfect world you want a post, link in bio and story if possible. However each page will have different rates and rules so it depends. Never be afraid to ask because you might be surprised with what you get. Always try and barter with the prices as well. They want your business more than anything else really.
How Much to Pay for a Shoutout
In the beginning don’t pay over $30 for a post. You want to spend your budget wisely. This means you should probably stay around the 50-200k in the beginning. If a product is successful then you can re-test it on larger and larger pages. Follower count isn’t the end all and be all though. It’s all about engagement. Use the Instagram engagement calculator on Phlanx.com to calculate this. The problem is a lot of pages buy followers to artificially increase their status. This could lead you to pay way more than you should have to. Also take a look at their comments and followers.
The goal should be to find real people following and commenting on the page. If all their followers have no profile picture that’s a bad sign. If all their comments are generic “Cool” and “Awesome” that’s also a bad sign. The chances are these are bot accounts programmed to comment and follow. They could also be other influencer pages trying to boost engagement on one anothers profile. These people probably won’t buy from you so it’s no good.
To scale your shoutouts, progressively use larger and larger pages. This should bring larger and larger profits if done right. Keep a list of all your profitable influencers and disregard the bad ones. If two seperate products don’t turn profitable with an influencer then it’s probably a trash account.
That’s all for this one folks. Good luck doing Instagram shoutouts for dropshipping!